The past few months many authors voiced that the Kindle Gold Rush is over. Granted, the days of writing a book, slapping on a cover, typing 7 keywords and seeing sales roll in, are to an extent over.
And yes, the space has become a lot more congestive.
Add to it the so called Kindle Unlimited Payouts of about $0.06 per page and the golden years of kindle publishing seems a long way off. I for one am an eternal optimist. There is always opportunities and we need to start thinking differently about publishing.
Apart from the normal monthly royalty payment, there are 3 ways independant publishers can maximize earning potential through other avenues. Now some might sound simplistic, but please give it some thought. It is often overlooked.
1. Add affiliate links
Yes, it is true that Amazon and other online retailers do not allow direct affiliate links.
That said, nothing keeps you from taking readers to your website in order to dazzle them with more content and then providing them with an affiliate offer.
I know affiliate marketers have a bad, sleazy rap and I am not suggesting you spam and irritate your readers. However, if you write fiction in a specific setting, nothing prevent you from providing background detail and then having a well placed affiliate link to a traveling agency.
It is not wrong and can actually become a solid second passive income stream.
Of course this is easier for non-fiction authors. Provide more value through product offerings supporting the theme of your book.
2. Get your books in print
It has been advocated for the past few years. I will excuse you if you are a newby.
Or you can also be excused if ordering a proof copy from createspace was too expensive.
However, you now can approve your copy digitally.
Print gives you two advantages. For starters you can sell books, normally at a higher royalty. Yes, people still read printed books. In fact, there are a mini movement back towards it, with some authors reporting a surge in print sales the past year.
Secondly, creating a print copy of your book, creates an instant perceived value from prospective readers. A kindle price of $5.69 looks like a bargain compared to the $11.99.
I have not experimented with advertising inside my books, but know a couple of authors who did.
A small banner here and there is not disruptive, especially if your book is free.
You have three options with advertising. For starters you can link a banner to an upsell of your own products or other books. Or you can link an add to an affiliate offer. The last option is paid advertising. Books, like all other content marketing pieces can be monetized through paid advertising. This will work well if you already have a large following and when you can anticipate a large number of downloads.
I am sure there are more alternative methods of monetization. Let us know through the comment section.
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